Versatile, flexible writer and content creator for both marketing and communication initiatives with deep experience in healthcare, engineering, philanthropy, publishing, telecom, animal health, higher education
EXPERIENCE
PBA Health: Senior Marketing Copywriter
October 2020 to Present
* Research, write and edit all customer-focused messaging, web content, blog posts, magazine articles and special notices from C-suite
* Concept, create and execute quarterly prospecting campaigns for software product, ProfitGuard, and secondary pharmaceutical supplier, BuyLine, and all lead-focused efforts, including social media
* Manage, produce and track all email marketing using Marketo as well as data analytics
Government Employees Healthcare Association: Senior Clinical Content Designer
October 2019 to October 2020
* Reviewed, edited and re-wrote customer-facing communication aligning with GEHA's customer experience and brand standards
* Developed content for programs that supported healthcare needs of customers, including white papers, collateral, direct mail, text and web
The University of Kansas Health System: Senior Writer
August 2013 to January 2019
• Directed all strategic internal and external communication for Health System’s four-year, first capital campaign, raising more than $100 million
• Led marketing communication for Fund Development, Blood and Marrow Transplant, Sports Medicine/Orthopedic and Turning Point service lines, including ads, collateral, web copy, promotional material and patient stories
• Managed all aspects of researching, interviewing and writing annual Hall of Fame profiles and videos with major donors, VIPs and executives
* Supervised team of freelance writers, proofreaders and art directors
The Yellow Briefcase: Owner
April 2009 to Present
• Write, edit and proofread for Inspire Senior Marketing, The University of Kansas Health System, ALC Group, Walz-Tetrick, the frank agency and McCormick Advertising
• Organized and executed the Grand Opening Gala for the “Diana: A Celebration” exhibit at Union Station, which netted more than $120,000 in under four weeks
GlynnDevins: Senior Copywriter
May 2012 to August 2013
• Developed digital, print and direct campaigns for senior living communities nationwide
• Executed tactics, meeting extremely specific brand parameters, deadlines and budgets
KC Magazine and KC Business Magazine: Brand Director
August 2011 to May 2012
• Integrated editorial, marketing, communication and execution for 11 events, including Influential Women, Top Companies and City’s Best Awards
• Met or exceeded top-line revenue goals through marketing, sponsorship and ticket sales
Bernstein-Rein Advertising: Senior Direct Copywriter
February 2007 to April 2009
• Concepted and created integrated national advertising campaigns for clients in telecom, insurance and animal health
• Sole writer on dedicated team using traditional direct, email, mobile and web tactics
Ingram’s Magazine and Show-Me Publishing: Managing Editor
January 2006 to January 2007
• Managed all aspects of editorial content: developed ideas; directed research; assigned and edited stories; researched, reported and wrote articles; created relevant sidebars and insightful infographics; supervised production
• Created and wrote monthly Black Book CEO profiles, including pieces on Chiefs Coach Herm Edwards, area CEOs and C-suite executives
University of Arkansas: Director of Communication
January 2004 to January 2006
• Created and executed strategic communication plan for the College of Engineering, using interactive, broadcast, collateral, direct response as well as local, state and national publicity
• Developed specific tactics for target audiences: national peer research institutions; policymakers; donors; undergraduate, graduate and academic recruitment groups; current students and faculty
Nicholson Kovac, Inc.: Senior Direct Copywriter
January 2000 to June 2003
• Concepted, developed and produced national advertising campaigns using radio, direct mail, print, out-of-home and guerilla marketing tactics
• Created radio and collateral campaigns for Sprint Hispanic market
Output Technology Solutions: Senior Copywriter
Saint Luke’s Hospital Foundation: Director of Communication
Federal Reserve Bank of Kansas City: Community Involvement Coordinator, Senior Writer
Health Midwest: Public Relations Specialist
EDUCATION
Baker University, Master of Liberal Arts
Most Outstanding Student Award
Rockhurst University, Bachelor of Arts, Business Communication
Alpha Sigma Nu
AWARDS AND VOLUNTEER ACTIVITIES
• Awards from American Advertising Federation of Kansas City, Kansas City Direct Marketing Association and Public Relations Society of America
• Judge, Nonprofit Connect Philly Awards
• Co-Founder, Live Love Laugh Auction
• Canine Companion Visitor, Claridge Court Senior Living
• Instructor, Presidential Classroom, Washington, D.C.
• Fairy Princess, Kansas City Museum
*Cast Member, Tony and Tina's Wedding